THE MAPLE GROUP BRANDING

PROJECT BACKGROUND

CLIENT: The Maple Group

WHAT: Logo creation
OBJECTIVE: To create a logo for a company that had restructured

01 | IDEATION

I collaborated with the Creative Director to create a logo and other branding elements for our client, Maple Group. We first had a brainstorm session to sketch some ideas for how to best communicate the company's values and story. We presented 3 different concepts to the client in black and white, and then translated those logos into some possible color options that we believed fit well into the brand story.

02 | COLOR

The client chose concept 3, so we finalized the color palette into 2 different options, and applied those to the logo. 

03 | TYPOGRAPHY

We experimented with the chosen typeface, Sharp Sans, to create logos with different text orientation. The final logo is displayed on the right.

04 | BUSINESS CARDS

We created a business card template for Maple Group.

© 2020 by Amanda Pavlich