THE MAPLE GROUP BRANDING
CLIENT: The Maple Group
WHAT: Logo creation
OBJECTIVE: To create a logo for a company that had restructured
01 | IDEATION
I collaborated with the Creative Director to create a logo and other branding elements for our client, Maple Group. We first had a brainstorm session to sketch some ideas for how to best communicate the company's values and story. We presented 3 different concepts to the client in black and white, and then translated those logos into some possible color options that we believed fit well into the brand story.
02 | COLOR
The client chose concept 3, so we finalized the color palette into 2 different options, and applied those to the logo.
03 | TYPOGRAPHY
We experimented with the chosen typeface, Sharp Sans, to create logos with different text orientation. The final logo is displayed on the right.
04 | BUSINESS CARDS
We created a business card template for Maple Group.